It is quite alarming to see the increasing figures of 60% of new restaurants that are already failing during the first year of operation. Running a restaurant can be a continuous battle for sustenance and survival due to the fierce competition in the market today. Restaurant owners don’t only struggle in bringing consistent revenue and staying up to date with the latest restaurant marketing trends. So here are some of the latest and most effective marketing strategies that will aid in getting that much needed attention for your restaurant.
1. Invest in great food photos for your Restaurant’s Social Media Accounts.
Using high quality and palate stimulating foods is undoubtedly the best and cost-effective way in promoting your restaurant to hungry customers. It would be worthwhile investing in expert food photographers to ensure that no element goes missing. Speaking of Social Media, most restaurants that have been existing for too long are active and highly responsive in Social Media engagements. Owners should be wise enough not to hire novices in managing their restaurant’s Social Media Accounts.
2. Cultivate a unique identity for your restaurant’s brand.
You want customers to remember you. Hence, you want to put out your best effort that will bring out a unique identifier for your restaurant’s brand. This will make you stand out among your competitors.
3. Design a badass website.
And when we say badass, we actually mean to say, a website that’s fully loaded with a sleek, stylish and well-designed online restaurant menu that will entice your customers. Incorporate it with an Online Reservation Tools or partner with delivery companies to give extra convenience to your customers. Just make sure to have your restaurant’s contact details verified and rectified if some information appears to be updated. Your patrons will love you even more and you’ll have more chance of getting that repeat customers for your restaurant.
4. Offer Exciting Promos, coupons and Discounts.
The perks that you can offer to your customers are like a magnet that attracts them easily. Everyone gets seriously running for coupons, discounts and freebies from your restaurant. Another creative way of doing that is by having a fishbowl raffle for your customers, where all they do is leave their business cards for a chance to win cool prizes in your restaurant. You can use their emails later on to send them newsletters.
5. Do not underestimate the power of Yelp Reviews
Yelp has helped numerous restaurants in the food and beverage industry as it helps in getting a business noticed and trusted easily by customers. Hence, restaurateurs must do their best to protect their reputation and maintain the quality of their service to generate great reviews from customers.
6. Start your Restaurant’s Own Food Blog and Outreach to other bloggers.
A brilliant way of building a community and engaging with customers is by building your restaurant’s very own blog. A blog not only serves as a promotional tool for your restaurant, it also encapsulates its stories, successes, and struggles. It’s a great start in creating a touch base with your customers.