It is quite alarming to see the increasing figures of 60% of new restaurants that are already failing during the first year of operation. Running a restaurant can be a continuous battle for sustenance and survival due to the fierce competition in the market today. Restaurant owners don’t only struggle in bringing consistent revenue and staying up to date with the latest restaurant marketing trends. So here are some of the latest and most effective marketing strategies that will aid in getting that much needed attention for your restaurant.
1. Invest in great food photos for your Restaurant’s Social Media Accounts.
Using high quality and palate stimulating foods is undoubtedly the best and cost-effective way in promoting your restaurant to hungry customers. It would be worthwhile investing in expert food photographers to ensure that no element goes missing. Speaking of Social Media, most restaurants that have been existing for too long are active and highly responsive in Social Media engagements. Owners should be wise enough not to hire novices in managing their restaurant’s Social Media Accounts.
2. Cultivate a unique identity for your restaurant’s brand.
You want customers to remember you. Hence, you want to put out your best effort that will bring out a unique identifier for your restaurant’s brand. This will make you stand out among your competitors.
3. Design a badass website.
And when we say badass, we actually mean to say, a website that’s fully loaded with a sleek, stylish and well-designed online restaurant menu that will entice your customers. Incorporate it with an Online Reservation Tools or partner with delivery companies to give extra convenience to your customers. Just make sure to have your restaurant’s contact details verified and rectified if some information appears to be updated. Your patrons will love you even more and you’ll have more chance of getting that repeat customers for your restaurant.
4. Offer Exciting Promos, coupons and Discounts.
The perks that you can offer to your customers are like a magnet that attracts them easily. Everyone gets seriously running for coupons, discounts and freebies from your restaurant. Another creative way of doing that is by having a fishbowl raffle for your customers, where all they do is leave their business cards for a chance to win cool prizes in your restaurant. You can use their emails later on to send them newsletters.
5. Do not underestimate the power of Yelp Reviews
Yelp has helped numerous restaurants in the food and beverage industry as it helps in getting a business noticed and trusted easily by customers. Hence, restaurateurs must do their best to protect their reputation and maintain the quality of their service to generate great reviews from customers.
6. Start your Restaurant’s Own Food Blog and Outreach to other bloggers.
A brilliant way of building a community and engaging with customers is by building your restaurant’s very own blog. A blog not only serves as a promotional tool for your restaurant, it also encapsulates its stories, successes, and struggles. It’s a great start in creating a touch base with your customers.
A brand describes a distinct trademark that is associated with a manufacturer or product. Brands have become increasingly significant elements of the economy and culture. Consumers typically depend on well-known brands as a sign of quality. Good brands can enhance your company’s image, accelerating recognition of new merchandise marketed under a similar name.
Branding describes the use of a symbol or name and involves the use of brand names and other methods of product identification. Branding has increasingly become important because it describes how consumers perceive your business. Moreover, it is the generally recognized image of what your company symbolizes. An efficient brand strategy gives you an edge especially in increasingly competitive business environments. Corporations at times employ market research companies to establish public identification of brand names and attitudes towards brands.
Importance of Restaurant Branding
Your business needs a brand because recognition is crucial to the success of any restaurant. A brand is essential for your business since it makes your establishment identifiable when customers face a range of similar choices. Branding your restaurant is the most important element for your business. A brand will increase the recognition your business requires to succeed.
Your restaurant requires a brand because it helps communicate with your customers what to anticipate when they visit your establishment. Branding also enables you to develop a particular market position for your product and permits customers to make a purchasing decision using minimum effort. Furthermore, a brand distinguishes your business from competitors and builds a corporate personality.
Factors to Consider when Branding
Developing a brand for your business takes careful planning and time. Consequently, you must consider various factors when deciding what your brand should be. An important factor to consider is the target market. This involves determining the kind of customers you want to attract. The success of your restaurant’s branding efforts will depend on the consumers you are pursuing. You should therefore cater to the varied interests of your potential clients.
It is also important to consider the legalities surrounding your upcoming business. It is important to research your ideas to prevent you from infringing on another business’s brand. Developing your restaurant brand is a long-term investment, hence; you should register your restaurant’s trademark legally to protect it against potential customer confusion and imposters. Quality is also an important element of a good brand. Other factors include positioning and internal marketing.
How to Build a Brand
Building a brand is a crucial element of success as you plan to launch your restaurant business. When building your brand you should initially consider what makes your restaurant distinct from your competitors. Building a brand involves building loyalty; building a loyal customer base is the foundation of creating brand awareness. Loyal customers will undoubtedly spread the word regarding your restaurant brand.
Another method of building your brand involves visual awareness. A visual presence that is consistent offers consumers a vivid memory. Enhancing visual awareness involves the use of a mascot, well-designed logos, or tag lines to entrench brand awareness in the public. Other methods of building your brand involve advertisements and positioning.
How Your Restaurant Represents Your Brand
Your restaurant represents your brand through various elements such as a logo. You should ensure your business has a good and solid logo. Furthermore, you should not change it unless it is necessary following public approval. You will recognize a strong brand when the public does not want to see your logo changed.
Another element is a slogan. Although slogans are not mandatory, a good one can help differentiate your business from your competitors. A slogan compels you to focus on your core activities or public perception. Other means of brand representation include attire, customer experience and color theme.